What do you do when you spy an old 1950 Chev Pickup? You buy it quick, get it home then do a super resto job on it. At least that is what Craig Morrison did, plus a lot more and ended up with – for want of a better description a resto hot rod truck – that looks mighty, performs as good or better that a lot of American sports cars, has excellent handling and is quite comfortable using it as his daily driver.
See this video for a full description of the modifications, plus a road run.
AM Performance Chassis designed and built the custom chassis, suspension and drive train, a very involved process that took around 5 months to complete. When finished it was ready to roll, except for tires. Having now watched the video and seen how it performs on the road I am sure you will agree this is a very desirable machine. It looks mighty, sounds like a V8 really should, sits nicely on the road and performance matches the exhaust sound. I don’t think you could ask for much more than this.
Pickup trucks came on sale during the early 1910’s and by 1930 many manufacturers had added light or pickup trucks to their models mostly using their car components but with a heavier chassis and suspension to suit. Comforts were few and stayed that way until a decade or so after WW2 finished . Pickups around this time started to gain in popularity as daily transport and each year manufacturers updated their specifications, crew cabs became popular and today pickups are as well appointed as cars, or better. Mind you they need to be as prices can get up around the $50K to $60K mark plus depending on what extras are added. Even so 2016 pickups amount to over 18% of vehicle sales, and the manufactures love it as pickups are a very profitable vehicle, far more so than a car is.